Do you know that 66% of the sales reps invest their time into administrative tasks instead of working towards adding value to customers? This is a surprising number, of course. Due to this, sales reps face a huge amount of pressure. To tackle this pressure and make sales reps more productive, Salesforce rolled out new productivity features recently after studying information flows inside out to streamline processes for sales teams.
THE LATEST PRODUCTIVITY FEATURES BY SALESFORCE ARE:
1. EINSTEIN CAMPAIGN INSIGHTS:
A new feature called Einstein Campaign Insights by Salesforce allows you to discover similarities among those prospects who are involved in a specific campaign. This aids sales reps in recognizing the best prospects to target. For instance, if there is a high engagement rate with a campaign asset by the directors in IT in the manufacturing industry, Einstein Campaign Insights will let sales reps know that this marketing material is in resonance with similar prospects, allowi…