By Amy Shiptenko Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data for marketing purposes.
by ANTONINA ROMANOVA Back in 2005 when Salesforce was still a very young platform Ed Schlesinger designed Studentforce, the first Salesforce application for Higher Education. In September 2005 Studentforce was among the first 25 products/services that were showcased on the beta version of the AppExchange.
AppExchange is the Salesforce app marketplace. The marketplace hosts around 3000 apps 56% of which are a direct revenue source for app developers.