2020 forever changed the trajectory of digital transformation in every business, in every industry. As the global pandemic endured, customers were encouraged to embrace digital-first shopping behaviors. Even with the initial distribution of the Pfizer and Moderna vaccines to lead the fight against COVID-19, consumers were subjected to ongoing waves of increasingly alarming infection rates, lockdowns, and closures of public spaces.
The early days of the pandemic forced brands online in a hurry. Now, almost a year later, marketing, commerce, and digital leaders are transforming and adapting in new ways. Still, myths abound around what it means to take an organization fully digital, and what was once visionary is now mandatory.
As companies face another year of uncertainty because of the pandemic, Salesforce CEO Marc Benioff shared his advice for business leaders: Plan for multiple scenarios. "We have to look at all the different potential outcomes here because we're in a new pandemic world," Benioff said at the Goldman Sachs Technology and Internet conference on Tuesday.
Salesforce announced that Sally Beauty Holdings, a leader in professional hair color, will deploy cloud-based enhancements to support the shopping experience for beauty customers and salon professionals. Sally Beauty, comprised of the Sally Beauty Supply and Cosmo Prof businesses, will scale its ecommerce platforms in order to enhance engagement with its community.
We took a week off from reporting B2B's nastiest take overs, gentle bids, quiet appointments and brash launches. Needless to say, Salesforce continued its buying spree while we were vacationing in the living room, exploring valleys in the couch cushions and reviewing the art collection.
COVID-19 has forever altered the grocery landscape. There are now 30% more global online grocery buyers. Grocers have also doubled their online business from 5% to 10% of sales. And in Europe, 50% of online grocery shoppers say they intend to continue shopping online for at least some part of their grocery needs.
Expertly managing inventory can be a difficult task for you, especially when you are running a retail business. Getting the benefit of technology can make the operations more comfortable and easier for you rself and your employees. This is why an inventory management system is valuable to every retail business, be it large or small.
This year brought many twists and turns, upending the way we live, work, and shop, and the implications for businesses across sectors and geographies were, and continue to be, massive. Salesforce Research, a team dedicated to investigating and reporting on the latest trends impacting the relationships between businesses and their customers, doubled down on its [...]
Today, I'm happy to share that Salesforce and grant administrative partner Ureeka have notified 180 San Francisco small businesses that they'll be receiving $10,000 grants this month to help them stay afloat as communities continue to struggle due to COVID-19. Back in April, we introduced our first small business grant program in response to the [...]
Among "the 10 providers that matter most," Salesforce has the top-ranking strategy category score. We're pleased to share that Forrester Research has ranked Salesforce a Leader in "The Forrester WaveTM: Experience Optimization Platforms, Q4 2020" report. Salesforce was rated highest among all vendors in the strategy category.