User experience (UX) is part of the bigger customer experience (CX) ecosystem. Its focus is strictly on the experience a user has with the design of a website, application, or product. Great UX design means a user can solve a problem or fulfill a need with ease.
Living Proof began its direct to consumer journey in 2017. Our goal was to build relationships with our customers through a rich, educational website. This strategy paid unexpected dividends when retail stores and salons closed during shelter-in-place orders. Our ecommerce sales more than doubled from mid-March through the end of May compared to the same period last year.
Deficiency of proper follow up to the contacts could be a significant cause behind the failures in converting referrals into conversions. References are the backbone for any industry, and organizations must understand how & when you should handle these references to turn them into sales.
Let's Talk Analytics When I'm talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I would...
Many small and medium-sized businesses (SMEs) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them.
The reimagining of business in the digital age is digital transformation. As we move from paper and spreadsheets to smart applications, we have the chance to revolutionise our business with the help of digital technology. As you embark on digital transformation, it's important to have a full understanding of the technology, as well as a strategy in place to ensure success.
It's been a year in the making but our first Marketing Cloud Course has just produced its first set of graduates! Hurrah! We got together with Accenture a year ago and hatched a plan to launch a Marketing Cloud Course for Supermums In EMEA.
In China, crypto over-the-counter (OTC) traders are being arrested in an attempt to crack down on illegal transactions, according to a report from CoinDesk. Prominent OTC trader Zhao Dong, of crypto lending platform RenrenBit, was held up by police in the city of Hangzhou, the report says.
Imagine the car salesperson. Their entire livelihood is dependent on people showing up at the dealership, taking customers on test drives, and closing the deal, usually face-to-face. With social distancing, that can't happen right now. So what's a field rep to do now that they're stuck inside? Well, embrace inside sales.