The pandemic has forced companies across every sector to reinvent ways to earn and maintain customer loyalty. When 88% of business-to-business (B2B) buyers say experience is as important as its products and services, all it takes is one poor experience to lose a relationship.
Salesforce has championed itself as a beacon of diversity and inclusion, grounded in social initiatives like Equity for All to promote underrepresented people in business and pledging 1% of its resources to philanthropic causes. But its actual progress to diversify its own headcount has been slow.
Explore the full dashboard here. One of the fundamental areas of focus for organisations during the pandemic is retaining and investing in their people. On this front, data-driven companies are again leading the charge. Eighty-two percent of them are eager to increase or continue their existing level of data skills investment in employees over the next six months.
The concept of the "marketing cloud" - sold by the likes of Salesforce, Oracle and Adobe - has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow their business....
CRM technology allows businesses to collect and store customer information, activity, phone numbers, and addresses all in one place. But it is much more than just a glorified phone book! A technological suite of CRM tools analyses and unlocks client data to create a complete 360-degree view of your customer.
Already using Salesforce but want to know how you can use it more effectively? We can help. When thinking about how Salesforce is working for your company, do you find yourself expecting more and building a mental wish list of all the things you hope Salesforce would do for you?
Years ago, Sir Richard Branson, founder of the Virgin Group, made public statements championing the importance of putting employees first. The thinking was (and still correctly is) that taking care of employees means they will be more engaged in their work, leading to better results, especially in winning and satisfying customers.
Investigative journalism group Project Veritas recently published a report detailing plans by the cloud-based software giant Salesforce to de-platform customers who have "the potential to incite politically motivated violence." According to the Project Veritas video, executives are communicating with the RNC specifically about messages from former President Donald Trump.
With the exception of the past few days, the Nasdaq has been busy grinding out new highs. Not Salesforce , however. While the stock hasn't been a terrible performer, it simply hasn't done much. Like some of its larger mega-cap tech peers such as Amazon or Nvidia , Salesforce continues to trade in a sideways manner.
It's 2021 and while we may be still in the throes of a pandemic, London's still Calling! Although like everything else it's calling over web conferencing rather than in person. 2020 did have a small number of speakers attend to present in person at The Brewery, including me!