Welcome to Firstlinks Edition 373

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It was a milestone for strange times last week when the company with the longest record in the Dow Jones Industrial Average (DJIA) index, ExxonMobil, once the largest company in the world, was replaced by a software company, Salesforce. Only one company in the original DJIA exists today.

How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

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Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences - seamless handoffs between departments and channels, and contextualized engagement based on earlier interactions - are very important to winning their business.

Salesforce Launches The Nonprofit Cloud!

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Humble NPSP Beginnings When Salesforce.org (then Salesforce Foundation) made the decision in the late 2000's to build applications for nonprofits, the Nonprofit Starter Pack (NPSP) was launched as a basic set of functionality that made Salesforce more nonprofit "friendly".

3 Salesforce Customization Examples that Enhance User Experiences (UX)

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Customization helps tell the user story more clearly. Salesforce Lightning offers consistency and feature-rich components with little overhead, but knowing when and how to customize is the secret to get that 'WOW' factor. Standard Salesforce UX customization? That sounds like an oxymoron... Do: Use customization to highlight your message.

Why Uncomfortable Race Conversations Are Crucial to Progress

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Distraught following the murder of George Floyd, Fox Sports Analyst Emmanuel Acho was inspired to use his platform to help people find the language to discuss race. He said, "There is a fracture in communication between my white brothers and sisters and my Black brothers and sisters."

Salesforce economy and career paths – The Trainee’s Corner

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Salesforce is the #1 CRM (Customer Relationship Management) software on the market, leaving way behind its competitors SAP, Oracle and Microsoft. According to a Salesforce White Paper released by IDC back in October 2019, the Salesforce economy is expected to generate 4.2 Million new Jobs and 1.2 Trillion Dollars of new business revenues by 2024 worldwide.

Tech giant Salesforce acquires Vancouver’s Mobify for undisclosed amount | Venture

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A Vancouver company, founded in a Burnaby living room, has been acquired by one of the world's largest customer relationship management (CRM) tech companies. The BC-based mobile commerce platform, Mobify, announced on Friday that it would be acquired by Salesforce, a leader in CRM that allows companies to better manage clients.

Parents Got More Time Off. Then the Backlash Started.

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Pandemic policies at tech companies have created a rift between parents offered more benefits and resentful workers who don't have children. OAKLAND, Calif. - When the coronavirus closed schools and child care centers and turned American parenthood into a multitasking nightmare, many tech companies rushed to help their employees.

Salesforce Lightning Component Vs. Salesforce Visualforce

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If you have been trying to find out differences between Salesforce Lightning Component and Salesforce Visualforce, this blog by Shweta Bajetha, a renowned Salesforce Lightning Champion, will surely be of great interest to you. Let us start accessing details about Salesforce Lightning Component and Salesforce Visualforce in detail to gain a clear and complete understanding.

We Need To Resolve the Tech Versus Privacy Debate To Quash This Pandemic

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Since the onset of the pandemic, people have looked to ways technology can help lead us out of this crisis - only to be derailed by privacy and trust issues. Recently, a well-intentioned use of algorithms to help create test scores in the U.K. exposed biases affecting the placement of hundreds of thousands of students.

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