Charts illustrate-and give us insight into-complex data relationships.

To tell the story of the data you’re presenting, you need to choose the chart that most clearly presents the main insight you want to share. Use the wrong chart type, and you risk misrepresenting the underlying data-and confusing or even misleading your audience.


So how do you choose the right chart for your data?

1. First, think about intent. What is the essence of the information you want to convey?
2. Who is your audience, and how do they prefer to consume information?
3. Is the data used to show: 1. Comparison: difference or similarity between different values?
2. Trending: data that has changed over time?
3. Relationship: correlation in data values?
4. Composition: relative makeup of a value?
5. Distribution: volume distribution and identification of outliers?
6. Metric: measuri…

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