The connection between Analytics 360 and Salesforce Sales Cloud gives you even more audience attributes to work with, helping you improve the specificity of your audiences. For instance, you can create audience lists in Analytics 360 made up of qualified leads from Sales Cloud. You can then share these audiences with Display & Video 360, Search Ads 360, or Google Ads to reach them with more relevant ads.

You can take things further and use Custom Segments to create audience segments that combine your Salesforce Sales Cloud milestones and any other available dimensions and metrics. For example, you can create segments that help you find out which of your informational pages performed best and drove sales.

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This deeper level of audience insight not only helps you with your immediate new customer acquisition but also can drive and sustain long-term customer growth. You can create audiences of people who have purchased one product or service and then promote a complementary product or ser…

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