Hope you’re staying safe at home and weathering the pandemic as best you can.
I have always been a glass half full kind of guy and with that in mind I’m always looking for ways to improve myself via reading, training, seminars or writing about sales and marketing (last article). Long story short, as a marketing and sales person I’m not a big software fan. I’m a tool fan.
In other words whatever I use be it hardware or software I need to see that it makes my business work easier (by a noticeable margin) to consider it. Then I have to consider my team’s adoption of it.
Will this be something that they will quickly and easily buy into and I see a quick ROI or is it going to take a lot of training, cajoling and pushing to get them to use it?
Really that’s the bottom line isn’t it? The best tool in the world is useless if my sales representatives refuse to use it.
So, what do you do if you’re having problems with software, specifically CRM adoption and your team just doesn’t seem …