After graduating from Kent State University in 2004 and working in Desktop Support in Cleveland, Ohio, Elliot decided to get out of his comfort zone and take a risk. He packed up his things and headed west to San Francisco with a close friend and no job. Once in San Francisco, Elliot would be on the job search for nearly 3 months. “I made a commitment not to go back to what I was doing in Cleveland. I wanted something new, something with a more direct connection to people than IT Support,” Elliot said. “It was hard though – I had been out of work for 3 months, hemorrhaging my savings down to $1,000 which in San Francisco goes nowhere (unlike Ohio). Then he had a stroke of luck, Elliot got an email from an acquaintance he’d met months prior, at a friend’s party – her name was Jessica Marr. “We have a role here at Salesforce that I think could be a great fit for,” she said. It was a technical trainer role at Salesforce. Jess helped expedite the interview process and after 3 interviews in 3 days, Elliot accepted the offer and began his Salesforce journey.

Elliot would stay at Salesforce for nearly four and a half years in a variety of roles. What started out as a technical training role, would parlay into a presentation skills trainer role and take Elliot traveling to Salesforce offices around the globe. He also stumbled into creating sales enablement videos for employees. He loved it – and to develop it even more, he leveraged Salesforce’s educational reimbursement perk to sign up for an 8-week video production course. At the end of the program he directed his first film. “That perk changed the course of my entire career. Digital Storytelling is the culmination of technology, people skills, and performance – all skills I developed over my time at Salesforce,” said Elliot.


When Elliot left Salesforce, he enrolled in film school and started a part-time Salesforce consulting company to make a living. Today, 10 years later, his Salesforce consulting agency Digital Rupix, services 13 customers across the United States and his Production Company, The Build Creative, specializes in video productions in the Bay Area and NYC. Salesforce even hired his team for two celebrity shoots that featured some of Salesforce’s executives.

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