The global leader in CRM took the tech world by storm with its recent AI technology, Salesforce Einstein []; it is Artificial Intelligence built right into the Salesforce platform, and it makes Salesforce the world’s smartest CRM. The birth of Salesforce Einstein is a concerted effort by the company to make life easier for customer service representatives and their managers, and in turn for all CRM users. John Ball, the General Manager of Einstein at Salesforce, says “What we’re really trying to do is transform the way people work by focusing on what matters and giving them time back.”

Much like a data scientist, Salesforce Einstein helps companies discover insights and predict future behaviors and outcomes. It also helps them to recommend optimal next actions and automate tasks based on a company’s business processes. Einstein also benefits sales representatives by doing most of the work for them – sales repr…


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