Terminus [https://martechseries.com/?s=Terminus], a leading account-based marketing platform [https://martechseries.com/?s=account-based%20marketing], announced its product integration with Pardot, a leading B2B marketing automation platform [https://martechseries.com/?s=marketing%20automation] by Salesforce [https://martechseries.com/?s=Salesforce]. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities.

Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users with the ability to identify high-value accounts in real-time, while accessing Terminus’ engagement data to build sophisticated nurture and segmentation campaigns at an account level.

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