Facebook is a leading social networking app in today’s market scenario for doing tasks like share updates, photos or videos with friends and community. Salesforce is a leading CRM company with diverse CRM functionality on multiple devices and a robust app marketplace.

WHY NEEDED TO INTEGRATE BOTH OF THEM?
Social Media Engagement is more important in every organization. In order to build brand awareness and increase website traffic, organizations should have an active presence on social channels. Once you understand the importance of having a presence on social media, you will want to know more about how you can easily manage your Facebook and Twitter accounts from Salesforce.

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After getting poor service, consumers can switch to a new brand and also used to give their negative experience on social media which will hamper the brand value of any organization. Therefore integration of Social platform with Salesforce’s Service Cloud Einstein gives agents the ability to view and respond to …

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