There are so many misconceptions about artificial intelligence – from evil movie robots to computers plotting to take our jobs – that many people may assume it’s too difficult or risky to even fool with.

It’s not. We have three easy ways any business can use Salesforce Einstein [] AI. First, some news that may come as a relief: This is going to be way easier than you might think. And if you have questions, we have answers here. []


Einstein is already seamlessly integrated into the entire Salesforce platform and in the workflows and tools you’re already using everyday. To use it, you don’t have to do any data preparation or manage models. Einstein works with the flip of a switch inside Salesforce to automatically make you smarter and more predictive about your customers.

How? Einstein leverages all the data in Salesforce-customer data; activity data from Chatter, email, calendars an…

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