When classes resumed for the 2018-2019 academic year at University of Massachusetts Lowell in September, more than 350 students in its Manning School of Business embarked on an educational journey unlike any other.

For the second year, UMass Lowell, a public institution located 30 miles northwest of Boston, integrated Trailhead into its curriculum to teach undergraduate and graduate students Salesforce CRM skills across several courses:

* Sales and Customer Relations

* Sales Management

* Customer and Market Analysis

* Digital Marketing

* Professional Communication

* Management Information Systems

CURRICULUM GREW OUT OF SCHOOL’S OWN SUCCESS WITH SALESFORCE
One of the main drivers of the initiative is that, as an institution, UMass Lowell had been using CRM to create a connected campus. Its IT department launched Salesforce in 2014 to streamline admissions, recruiting and career services and has since seen retention and graduatio…

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