The COVID-19 crisis has impacted brands and agencies across all industries, as services have been disrupted and messaging has changed. With so much disruption happening so quickly, clients needed data access as close to real time as possible, in order to react to the situation. At R&R Partners, an independent brand-innovation agency, two of our clients in particular have had consistent needs around the COVID-19 crisis.

One was a health care client that switched its creative messaging to COVID-19-related topics as soon as the crisis hit and needed to quickly monitor media performance as well as community trends. The other client was a travel destination client. With the tourism industry on hold for months, this client needed to monitor industry trends and data in order to understand when visitors would be likely to return.

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