Hyperautomation can be the backbone for startups looking to ride the digital wave. Gartner rated hyperautomation as the #1 tech trend of 2020, and rightly so, as hyperautomation has become the next frontier for Industry 4.0.

Hyperautomation goes beyond the automation of manual tasks. A mix of technologies like Artificial Intelligence (AI) and Machine Learning (ML), hyperautomation lends sophistication and efficiency to the way business processes transform digitally. AI’s data processing and analytical capabilities enable data-driven decision-making. And ML ensures continuous improvement of business processes.


Here’s how hyperautomation can help startups gear up for success:

1. Discover insights for data-based decision-making

Startups are inherently agile, selling innovative products that solve very specific customer problems, or introducing a new service in a previously lagging market. Those startups that navigate changing customer needs succeed. But when startup leaders are struck with analysis-paralysis, they skip or delay decisions that could make or break their chances of survival.

Leaning on AI to analyse massive datasets and extract actionable insights can help a startup balance analysis with action. While the leadership can continue to brainstorm, hyperautomation will streamline decision-making for the team members, so there is never a period of a business lull on account of indecisiveness.

For example, with readily available insights on customer profiles, targeted and personalised marketing campaigns can quickly be deployed at scale. Similarly, if the inside sales rep at a startup has easy access to a list of leads that are most likely to convert, they can dive right into it, saving time and maximising the ability to win deals.

Customer service is no different. With hyperautomation, AI-enabled chatbots can service most of your customer’s top, routine issues and enable a smooth handoff to an agent only for more complex requests. And with Salesforce Einstein, building such customised bots is a matter of clicks, not code.

2. Predict outcomes and optimise investments

With hyperautomation, startups can leverage predictive analysis to make data-backed sales forecasts and measure the anticipated impact of their marketing efforts. Dollars can then be invested in activities with the highest ROI. For instance, when a startup adopts hyperautomation driven by Salesforce Einstein:

  • Sales pipeline trends are uncovered to highlight forecasted amounts at the rep, period, and summary levels to help you take the necessary actions. Based on sales forecasts, the company can realistically adjust its goals. Management can also identify sales reps who are on track to beat their targets, and reward star performers for keeping the good work going.

  • Service requests can be resolved faster, bringing down the customer hold time. Einstein analyses incoming cases to make case field predictions, enable automatic triage and routing, and recommend the next steps; so service is not only fast, but also satisfactory. Agents can use the saved time in building 1-to-1 relationships with customers, gathering feedback that helps inform product design and service offerings, and identifying upselling and cross-selling opportunities. Hyperautomation makes room for service agents to evolve beyond their limited roles, and startups can invest in agent training accordingly.

3. Recommend next steps for timely and optimal action

How can a startup ensure it never misses a beat across teams, functions, campaigns, KPIs, and the many customer engagement channels?

With a ‘smart’ CRM solution!

Such CRM solutions, with built-in AI and ML capabilities integrate customer data, both online and offline, across business functions – sales, service, marketing – to give startups:

  • a 360-degree customer view

  • an end-to-end view of business processes

  • insights and recommendations through the execution of business strategies

Such hyperautomation-ready CRM solutions ensure that the startup always knows what to do next. AI-powered intelligent recommendations and suggestions answer critical questions like:

  • What to upsell or cross-sell to a customer?

  • How to tailor offers to suit customer interests and intent?

  • What can be done to reduce customer attrition?

  • What is the best time, messaging, and marketing platform to reach out to a customer?

AI has been around for a while now and has already shown extraordinary results for various industries. Startups have the advantage to leapfrog and onboard the most pathbreaking technologies and emerge as trailblazers. By using tools with built-in AI capabilities, startups can leverage the power of hyperautomation across business functions and operations, accelerating growth, responding agilely to changes in customer behaviour and market dynamics, and becoming future-ready.

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